Digital campaign wars and warm lettuce

This column first appeared on Broadsheet on Nov 4th, 2019 and looked at the weekend Fine Gael digital attack on Fianna Fáil which backfired badly and ended weak.

JOC Tweet

Being active on social media is not the same as being good at it. This is something Fine Gael learned yesterday morning.

At 9am it launched a digital attack claiming Fianna Fáil is not producing policies. Pretty basic stuff from a party in government, you’d have thought. Hard to screw that up. Attack the main opposition party for not doing enough. Claim they are just criticising you, trying to score points and acting like an… well… an opposition.

To be fair, Fine Gael got most of the basics right. They produced a decent digital video, loaded with graphics and charts and pumped it out across social media platforms. They backed it up with a press release in the name of Colm Brophy TD, hoping that the following day’s print media would pick up on it.

So far, so meh… yet, within barely an hour their digital campaign was not just misfiring, it was backfiring and going down in flames.

Continue reading “Digital campaign wars and warm lettuce”

Political polling now part of the entertainment industry?

This Broadsheet.ie column appeared online on April 30th, 2019

banda poll

Over the Bank Holiday weekend, two Sunday newspapers published political polls. They were detailed. They were professionally conducted. But above all else, they offered very different insights into the state of the main parties.

RedC, polling for the Sunday Business Post, reckons that Fine Gael is pulling well ahead of Fianna Fáil. According to its findings, the ratings for the top 4 groupings are, in decreasing order: FG 33%, FF, 23%, Inds 16% and SF% 14.

Not so, according to B&A, polling for the Sunday Times (Ireland). According to its research, voters are now shifting significantly from FG to FF, putting Fianna Fáil in first place with 29%, followed by FG on 28%, SF 21% and Inds 10%.

The field work for both polls concluded around the same time April 16/17, though RedC did its field work over a week, while B&A took about almost two.

For an informative and detailed comparison of the methodologies employed by both sets of pollsters, check out Prof Michael Marsh’s blogpost on the RTE website.

Continue reading “Political polling now part of the entertainment industry?”

Laws, sausages… and money messages

This column on the perils of the “Money Message” first appeared on Broadsheet.ie on Feb 19 2019

McGarry

“There are two things in the world you never want to let people see how you make ’em: laws and sausages.” 

If my memory and a OneDrive word search are both right, this is the second time I have used this beloved Leo McGarry West Wing quote to illustrate a point. The first time was at the end of March 2018.

Back then, I was bemoaning this minority government’s blatant contempt for Dáil decisions with which it disagreed and was especially irked at how it was treating James Lawless T.D.’s Online Advertising and Social Media (Transparency) Bill 2017 and the various opposition amendments tabled to Shane Ross’s awful Judicial Appointments bill.

This time… well, it’s the same thing, only slightly different.

Continue reading “Laws, sausages… and money messages”

Confidence & Supply: St Leo’s next letter to the Corkonian? #GE2019

This Broadsheet column first appeared on Oct 2nd. It appeared there under the headline: Confidence, Supply And Demand though my preferred title is: St Leo’s next letter to the Corkonian?

new-testament-survey-no19-paul-letter-to-ephesus-1-638The news last night that one of the two Fine Gael T.D.s for Louth will henceforth be the Independent T.D. for Louth will gladden the hearts of very few in Fine Gael, not even the Dundalk Cllr selected only a few nights ago to replace him.

While Peter Fitzpatrick may not have been of much strategic importance to the Taoiseach while he was an FG backbencher, he has improved his status now as an Independent – especially one whose support for the budget seems to be conditional.

Fitzpatrick’s withdrawal of support for Varadkar’s minority government comes barely a week after another old school Fine Gael TD and Junior Minister, Catherine Byrne TD, put a shot across the bows of both the Taoiseach and his beleaguered Housing Minister.

If long(ish) serving members of the Leo Varadkar’s own parliamentary party are having public misgivings about this government’s future, then why would Varadkar seriously expect the main opposition party to rush to commit to extend its Confidence and Supply (C&S) agreement for another year, once the Budget speech is done?

The question is rhetorical as that probably is what he does expect. It is what he has been preparing himself and us. Over the summer we saw Varadkar writing lengthy homilies, in the guise of letters, at the Leader of Fianna Fáil like a latter-day St Paul writing to the Ephesians.

Continue reading “Confidence & Supply: St Leo’s next letter to the Corkonian? #GE2019”