Digital campaign wars and warm lettuce

This column first appeared on Broadsheet on Nov 4th, 2019 and looked at the weekend Fine Gael digital attack on Fianna Fáil which backfired badly and ended weak.

JOC Tweet

Being active on social media is not the same as being good at it. This is something Fine Gael learned yesterday morning.

At 9am it launched a digital attack claiming Fianna Fáil is not producing policies. Pretty basic stuff from a party in government, you’d have thought. Hard to screw that up. Attack the main opposition party for not doing enough. Claim they are just criticising you, trying to score points and acting like an… well… an opposition.

To be fair, Fine Gael got most of the basics right. They produced a decent digital video, loaded with graphics and charts and pumped it out across social media platforms. They backed it up with a press release in the name of Colm Brophy TD, hoping that the following day’s print media would pick up on it.

So far, so meh… yet, within barely an hour their digital campaign was not just misfiring, it was backfiring and going down in flames.

Continue reading “Digital campaign wars and warm lettuce”

My 2019 Summer Political reading list

Here is my annual Summer Political Reading List for 2019. You can find last year’s list here: 2018

The list first appeared, over two weeks, on Broadsheet HERE and HERE 

I have the hotels and flights booked so it must be time for my annual summer political reading list. Below are some suggested titles along with short reviews of books that should be of interest to those who follow politics.  

As with the previous two lists I have done for Broadsheet the books are mainly factual, though this time I have tried to go for less heavy reads than past years. The list is in no particular order, though it does start with books with a more domestic focus. Feel free to disagree with any of my choices in the comments section below and maybe suggest what books you have packed or downloaded for the summer break. Continue reading “My 2019 Summer Political reading list”

Lights, Camera, Inaction – @finegael is a production company, not a government

This Broadsheet.ie column appeared online on June 19, 2018

20180615_103600600_iOSAs part of the hoopla to mark Leo Varadkar’s first year as Taoiseach, Fine Gael produced a nifty infographic setting out some of the new leader’s biggest achievements.

The list offers an interesting insight into what the Taoiseach cares most about or, to be more accurate, what the Fine Gael pollsters tell him that his potential voters care most about.

Pride of place goes to the very frequently hyped national framework plan, Project Ireland 2040, followed by “Brexit Leadership” and the “8th Referendum”.

At the other end you find “and gardai” shoehorned into a claim about hiring more nurses and teachers, followed by curiously worded item on housing, though the word itself fails to make an appearance.

To avoid embarrassing Leo by putting a figure on the number of houses and apartments built over the past year, the copywriters had to come up with some phrasing that managed to convey the idea of progress, without breaching the standards in advertising code. The result is this extraordinarily clunky and impersonal boast that: “There were 4,700 exits from homelessness in 2017”.

“Exits”?

If ever a single phrase summed up Orwell’s description of political language “… as giving an appearance of solidity to pure wind”, it is surely this.

It reads as if it came from the pen of someone who writes real estate ads. You know the ones, where “open plan apartment” means the bed is between the cooker and the lavatory and “close to nightlife” means the place is directly over an all-night, bikers’ bar.

Continue reading “Lights, Camera, Inaction – @finegael is a production company, not a government”

Its work is done, time to retire #hometovote and time for an Electoral Commission

This Broadsheet column appearing online first on June 5th 2018. 

749aa29a488f3df8a3ab91d3bb1e4228Type #HomeToVote into Google and you will find pages and pages of links to news items from around the globe detailing the stories of thousands of young Irish emigres travelling back to vote at the recent referendum.

You need to dive a few pages into the results to find items relating to the 2015 origins of the hashtag during the Marriage Equality campaign. Its history, in so much as there is a history, is set out on pages 158-159 of Ireland Says Yes: The Inside Story of How the Vote for Marriage Equality Was Won (One of the books on my 2017 Summer political reading list).

#HomeToVote spontaneously appeared late in the afternoon on the eve of polling day. The campaign had its own #BeMyYes campaign which had generated tens of thousands of messages from people committing themselves to Vote Yes, including many from young Irish people abroad considering returning home.

Continue reading “Its work is done, time to retire #hometovote and time for an Electoral Commission”

The formats of recent #8thRef debates makes the case to set up an independent electoral commission now.

This piece was written for Broadsheet.ie and appeared online on Tuesday May 15th 2018, on the morning after RTÉ One’s Claire Byrne Show debate on the abortion referendum: see HERE.  

CB debateOn the morning after the night before’s hyped-up #8thRef Claire Byrne debate: committed Yes campaigners are insisting that the Yes side won it while staunch No activists are declaring with equal ferocity that their side prevailed.

In my own view, neither side significantly moved the dial among undecided voters with the real loser in the whole sorry mess being public sector broadcasting.

This was not the fault of the presenter/moderator Claire Byrne or any of the lead speakers for the Yes or No sides, but of the folk in RTÉ who decided that having daytime TV style confrontation in front of a cheering crowd was the best way to discuss a fraught, complex and emotionally charged issue.

Continue reading “The formats of recent #8thRef debates makes the case to set up an independent electoral commission now.”

Data Protection issues for HR professionals to look out for in #2018 – #GDPR #Brexit #CJEU

This is a brief overview of some data protection issues for business to watch out for in 2018. It first appeared in this week’s BEERG weekly newsletter under the heading: #GDPR – 132 Days to go… but there is a lot more ahead.

Note my GDPR countdown clock to the right (or below on Mobiles) of the screen

GDPR

Derek Mooney writes: No one needs reminding that the General Data Protection Regulation, 2016/679 (GDPR) the EU’s new pan European data protection law comes into force on May 25 – in 132 days, or 94 business days, (from Jan 12)  2018 will be the year of data protection as everyone -regulatory authorities and individual organisations alike – struggles to get used to the new regime.

Will Data Protection Authorities and individual companies be able to source sufficiently experienced Data Protection Officers to oversee the new laws? And if having the GDPR come into effect in 2018 is not a sufficient strain, you can add the issue of what happens to data transfers to the UK post Brexit?

Continue reading “Data Protection issues for HR professionals to look out for in #2018 – #GDPR #Brexit #CJEU”

Govt response to @lawlessj draft Social Media Transperancy law shows just how much @finegael depends on #fakenews

This is my Broadsheet column published online on December 19th last. 

Lawless

Though it would probably be more accurate to call it an idiom than a word, “fake news” it now 2017 new word of the year. Not just in English. Norway’s Language Council pronounced ‘fake news’ (falske nyheter) as the new Norwegian word of the year saying:

“The word is not completely new, but its use has exploded over the last year… It is a word that has set the agenda and was given a lot of attention during the 2016 US election, and that attention has continued.

Though they probably said it in Norwegian.

Though idiom has its origins in last year’s U.S. Presidential slug fest between Trump and Clinton, it has come to be the hallmark of Trump’s presidency. A few months back we saw President Trump bizarrely claim, in an interview with fellow Republican nut job Mike Huckabee that was so soft (and full of crap) that it could have been sponsored by cushelle toilet rolls, that he invented the word “fake”.

It is not only the charge Trump levels at established news organisations who put out stories or commentaries he does not like, it is also the tactic that Trump’s surrogates use to deflect criticism.

Continue reading “Govt response to @lawlessj draft Social Media Transperancy law shows just how much @finegael depends on #fakenews”