Political polling now part of the entertainment industry?

This Broadsheet.ie column appeared online on April 30th, 2019

banda poll

Over the Bank Holiday weekend, two Sunday newspapers published political polls. They were detailed. They were professionally conducted. But above all else, they offered very different insights into the state of the main parties.

RedC, polling for the Sunday Business Post, reckons that Fine Gael is pulling well ahead of Fianna Fáil. According to its findings, the ratings for the top 4 groupings are, in decreasing order: FG 33%, FF, 23%, Inds 16% and SF% 14.

Not so, according to B&A, polling for the Sunday Times (Ireland). According to its research, voters are now shifting significantly from FG to FF, putting Fianna Fáil in first place with 29%, followed by FG on 28%, SF 21% and Inds 10%.

The field work for both polls concluded around the same time April 16/17, though RedC did its field work over a week, while B&A took about almost two.

For an informative and detailed comparison of the methodologies employed by both sets of pollsters, check out Prof Michael Marsh’s blogpost on the RTE website.

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