Tag Archives: Campaigning

Lights, Camera, Inaction – @finegael is a production company, not a government

22 Jul

This Broadsheet.ie column appeared online on June 19, 2018

20180615_103600600_iOSAs part of the hoopla to mark Leo Varadkar’s first year as Taoiseach, Fine Gael produced a nifty infographic setting out some of the new leader’s biggest achievements.

The list offers an interesting insight into what the Taoiseach cares most about or, to be more accurate, what the Fine Gael pollsters tell him that his potential voters care most about.

Pride of place goes to the very frequently hyped national framework plan, Project Ireland 2040, followed by “Brexit Leadership” and the “8th Referendum”.

At the other end you find “and gardai” shoehorned into a claim about hiring more nurses and teachers, followed by curiously worded item on housing, though the word itself fails to make an appearance.

To avoid embarrassing Leo by putting a figure on the number of houses and apartments built over the past year, the copywriters had to come up with some phrasing that managed to convey the idea of progress, without breaching the standards in advertising code. The result is this extraordinarily clunky and impersonal boast that: “There were 4,700 exits from homelessness in 2017”.

“Exits”?

If ever a single phrase summed up Orwell’s description of political language “… as giving an appearance of solidity to pure wind”, it is surely this.

It reads as if it came from the pen of someone who writes real estate ads. You know the ones, where “open plan apartment” means the bed is between the cooker and the lavatory and “close to nightlife” means the place is directly over an all-night, bikers’ bar.

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Its work is done, time to retire #hometovote and time for an Electoral Commission

22 Jul

This Broadsheet column appearing online first on June 5th 2018. 

749aa29a488f3df8a3ab91d3bb1e4228Type #HomeToVote into Google and you will find pages and pages of links to news items from around the globe detailing the stories of thousands of young Irish emigres travelling back to vote at the recent referendum.

You need to dive a few pages into the results to find items relating to the 2015 origins of the hashtag during the Marriage Equality campaign. Its history, in so much as there is a history, is set out on pages 158-159 of Ireland Says Yes: The Inside Story of How the Vote for Marriage Equality Was Won (One of the books on my 2017 Summer political reading list).

#HomeToVote spontaneously appeared late in the afternoon on the eve of polling day. The campaign had its own #BeMyYes campaign which had generated tens of thousands of messages from people committing themselves to Vote Yes, including many from young Irish people abroad considering returning home.

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