Tag Archives: Spin

#2017 and @campaignforleo: not so much a brand new story – more the story of a New Brand

12 Jan

This is my first Broadsheet column of 2018 – looking how Fine Gael and Leo Varadkar are more concerned with selling their story of governing than the actual business of government

One of the nicest things about the run up to Christmas are those chance encounters with former colleagues and old acquaintances as you frantically rush around town looking for those presents you claimed you ordered online six weeks earlier.

I had a few of those, but two may be of interest to you. Both involved high level civil servants, from different departments, who I knew from my time in government. After catching up with each on the whereabouts of mutual friends, we got to talking politics.

Both reported that there was virtually no real policy work going on within government and that ministers, specifically the Fine Gael ones, were focused exclusively on PR, ferreting out any possible item of good news that may be in the pipeline and getting it announced ASAP, courtesy of the Strategic Communications Unit, with the maximum fanfare and hoopla.

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